Bill Brander, author and layoff coach
Layoff Coach · Author · Speaker

The only layoff coach who's actually been there. Twice.

I wrote the book on getting laid off after 50. Literally. It isn't theory. It's not recycled LinkedIn advice. It's the playbook I wish I'd had when IBM showed me the door after 22 years, and again 14 years later.

If you're 50+ and staring at a redundancy letter, wondering how the hell this happened when you did everything right, "Laid Off at 50+: What The Market Sees and How to Change It" is for you.

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Laid Off at 50+: What The Market Sees and How to Change It — book by Bill Brander
The Book · Out Now

Every day you wait, the market writes your story for you.

"Laid Off at 50+: What The Market Sees and How to Change It" is the playbook I had to write in the dark — so you don't have to. Read it tonight. Wake up tomorrow with a plan instead of panic.

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The Problem

The Problem Nobody's Naming

You weren't laid off because you underperformed.

You were laid off because someone looked at a spreadsheet and decided your salary line looked better empty.

Now you're drowning in advice. LinkedIn gurus. Well-meaning friends. Career coaches who've never sat where you're sitting. And your brain? It's in full survival mode. Clear thinking is gone. Every decision feels impossible.

Here's what I know after coaching dozens of people through this exact moment:

Your brain has one job right now: keep you alive. Strategic thinking? Decision-making? Those are luxuries. Which is why you can't tell good advice from garbage—and why everything feels overwhelming.

Reposition, Don't Reinvent

What The Market Actually Sees (And How to Change It)

Most coaches will tell you to "reinvent yourself."

I won't.

You don't need reinvention. You need to decide what you actually want at this stage of life—then reposition what you've already built to get it.

For some people, the honest answer is retirement. Mortgage paid. Empty nest. Bucket list waiting. If that's your truth, I'll tell you so. No upsell. No shame.

But for most people? Work still matters. Not just for money (though let's be real, that matters). But for the three currencies real work pays in:

01

Money

The obvious one. Bills don't pause because HR did.

02

Identity

Who you are when someone asks what you do.

03

Contribution

The quiet sense that your work still matters to someone.

Lose any one of those, and something inside starts to fade.

The Shift

The Shift That Changes Everything

If you're going to keep working, here's the move the market is screaming for:

Stop being the operator. Become the orchestrator.

Despite the AI hype, experience hasn't become obsolete—execution has become cheap and judgment has become scarce.

Your 30 years of pattern recognition? That's not a liability. In this market, it's the rarest, most valuable asset there is.

The companies that understand this are hiring. The ones that don't… you don't want to work for them anyway.

Bill Brander
About Bill

Why I'm Qualified to Say This

IBM after 22 years. Then again 14 years later. I know what survival mode feels like from the inside—the fog, the fear, the paralysis, the shame you don't want to admit.

I've also spent over a decade coaching people through this exact crisis. I've watched what works and what doesn't. In my own life. In theirs.

That's why I wrote the book. So you'd have the map I had to draw in the dark.

  • 80 years old
  • Scottish-born, South African
  • Royal Navy veteran
  • Cancer survivor
  • 14 years a Methodist minister
  • Founder of two innovation hubs
  • Married, three adult children
  • Laid off twice at senior level
The Coaching

What Working With Me Actually Looks Like

We start with the question most coaches skip: What do you actually want now?

Not what you should want. Not what worked 10 years ago. What you actually want at this stage of your life.

Then—if continuing to work is part of your answer—we figure out what repositioning looks like for your specific situation.

No templates
No 7-step miracle systems
No recycled career advice from people who've never been laid off

Just clear thinking, honest conversation, and frameworks you can actually use.

The choice is always yours. I point the direction. You do the work.

Ready to stop spinning and start repositioning?

Let's talk. Start with the free chapter and see if the book and coaching are right for you.